Childish Gambino — a.k.a. actor/singer/rapper and”Atlanta” star Donald Glover — and his agency/label Wolf + Rothstein have partnered with RCA Records for a new recording and label deal. New music from Gambino, who is nominated in multiple categories at the upcoming Grammy Awards, is expected via Wolf + Rothstein/RCA Records.
“Donald is undoubtedly one of the most talented, multi-faceted, young entertainers of this era,” said RCA Chairman/CEO Peter Edge of the signing. “We are excited to join forces with him and Wolf + Rothstein to usher in the next phase of Childish Gambino’s musical career.”
Added Glover: “It was a necessary change of pace.
Based in Temple Studios in Los Angeles, Wolf + Rothstein is the creative agency comprised of Glover, Wolf Taylor, and Fam Rothstein, all whom worked with the band that helped create the “Awaken My Love!” album, which, along with the single “Redbone,” are nominated for five Grammy Awards: Album of the Year, Record of the Year, Best Traditional R&B Performance, Best R&B Song, and Best Urban Contemporary Album.
“Awaken My Love!” and Gambino’s two prior albums were released through GlassNote Records; execs from the company spoke with Variety last year about the campaign to make “Redbone” a hit single. The song finished out 2017 at No. 20 on BuzzAngle Music’s most consumed songs chart.
Childish Gambino is set to perform at the 60th Grammy Awards on January 28.
As a label, Wolf + Rothstein also released two projects in 2016: Kari Faux’s “Lost en Los Angeles,” which had several songs featured in Issa Rae’s hit HBO series “Insecure,” and Black Party’s “Mango.” The company will be partnering with Kobalt for publishing.
“Being malleable is important to us, and that’s what this partnership allows. Also, it was about that time,” Fam Rothstein said. Julian K. Petty, Partner, Nixon Peabody LLP adds: “This partnership is a real commitment to artistry and the future of music. I’m happy I could play a small part in helping put it together.”
Will Smith selects Andy Mineo & Lecrae track “Coming In Hot” for his first TikTok Video
After racking up 38.2 million followers on Instagram, Will Smith is the latest celebrity content creator to begin posting on TikTok. In his first post on Wednesday night, special effects wizard and video content creator, Caleb Natale is seen scrolling through photos of Smith in his phone while Andy Mineo and Lecrae‘s “Coming In Hot,” plays in the background. Suddenly Smith is plucked from the screen and into reality. Dazed and confused, he glances around stating, “I guess I’m on TikTok now. That was weird.“
The song, Smith selected to mark his TikTok entry “Coming In Hot” by Andy Mineo and Lecrae has reached over 12 million streams on Spotify since its release in July. The video released on September 13th has nearly 400,000 views! The Reach Records’ track for both artists has been featured extensively in multiple Stephen Curry, FOX, and ESPN sport campaigns, and commercials. If you visit TikTok, you’ll see it trending as well! Smith, a relative newcomer to the platform has already racked up over 720,000 fans on the site since his page was posted on October 2nd.
The “Coming In Hot” music video is directed by Antonio Santos and features Lecrae and Andy Mineo disguised as police officers speeding thru Los Angeles to rescue NBC’s “World of Dance” group Kinjaz.
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