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Journeys, Adidas Originals Take Over Downtown Atlanta with Help from Lil Yachty & More

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ATLANTA) – September 29, 2019 – Yesterday, thousands of young locals convened at the Georgia Freight Depot to experience “Destination: Atlanta,” a one-day free music festival hosted by Journeys and adidas Originals. The second annual event included live performances from Lil Yachty,Kodie Shane, Marlo, Jamee Cornelia and Mike Floss and featured DJ sets by Heroes x Villains and Ferrari Simmons. Lifestyle influencer Kenny Burns emcee’d the event. 


Guests were not only treated to a free concert, but enjoyed a variety of creative activations such as the t-shirt “Maker’s Lab,” a customize-your-adidas station, the living art wall, lawn games, a “cloud” machine and the festival’s centerpiece: the foam tower!

“Destination: Atlanta” is the second installment of the annual “Destination” series, which launched last year in San Diego and drew over 3,400 attendees. 
For more “Destination: Atlanta” highlights, follow Journeys and adidas Originals on social: @Journeys and @adidasoriginals.
SOCIAL #DestinationAtlanta
@Journeys and @adidasoriginals
LIL YACHTY | @lilyachty  
KODIE SHANE: @kodieshane
MARLO: @lilmarlo_1
MIKE FLOSS: @mikeflossmusic
JAMEE CORNELIA: @jameecornelia
FERRARI SIMMONS: @ferrarisimmons
KENNY BURNS: @kennyburns 


ABOUT JOURNEYSJourneys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Vans, Converse, adidas, Timberland, Dr. Martens and UGG. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians and a focus on giving back to the community through charitable events and volunteer programs – Journeys has become more than just a retailer, but a universal part of teen and youth culture.
The in-store Journeys experience features an energetic environment, friendly, passionate staff and a family-like atmosphere where self-expression is not just accepted – but encouraged and embraced. TVs are playing carefully curated music videos and lifestyle segments, set alongside impactful visual merchandising displays that change monthly to reflect on the latest trends and styles sought after by the 12-22 age bracket.
Journeys omni-channel presence includes the stores, printed catalogs, website: journeys.com, and social media channels on Instagram, Facebook and Twitter (@journeys), as well as Pinterest and Snapchat (@journeysshoes). Based in Nashville, Tennessee, Journeys is a division of Genesco Inc.
ABOUT ADIDAS ORIGINALS
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

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Freddie Gibbs, 2Chainz and Vince Staples Rock the Crowd Day 2 of Adult Swim Festival

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Bradford Keith

The second annual festival carried on in its raw and comedic Adult Swim style with exclusive Rick and Morty season 4 screenings, live performances of The Eric Andre Show, and artist performances by 2 Chainz, Iron Reagan, Tierra Whack, Freddie Gibbs, Vince Staples and many more.

Freddie Gibbs

Prolific Gary, Indiana MC Freddie Gibbs along with his DJ and collaborator Madlib rocked the stage at Adult Swim Festival at Banc of California Stadium Saturday November 16th. Easily the afternoon’s top performance, the duo performed a grip of tracks from their latest project Bandana along with some acclaimed classics from the Piñata LP like “Thuggin” and “Harold’s”. The chemistry Gibbs and Madlib posses is unmatched and evident when they perform and it’s clear that Gibbs is a natural emcee when delivering his cocaine bars over those soulful beats.

2Chainz

College Park, GA Atlanta-native and Grammy award-winner 2Chainz had the crowd dialed in when he arrived on stage that night. Although 2Chainz may have been a last minute addition, after Young Thug dropped out, he brought South Atlanta style to Southern Cali. Performing hits like “I’m Different” and “Birthday Song” from his Based on a T.R.U. Story album along with verses from hits like “Big Bank”and “No Problem” his dynamic presence on stage commanded the audience’s attention. Along with his live band and T.R.U. artists, 2Chainz burst onto the scene and displayed precision in his musical prowess and a tireless work ethic. In the image of James Brown, “the hardest working man in show business”, he immediately flew out to Vegas’ Drais Nightclub for another performance as soon as his set wrapped up.

Vince Staples

Northside Long Beach’s own, Vince Staples was the last hip-hop artist of the night and did not disappoint. Coming out to a large cloud of haze, Staples’ hour-long set was complete with heavy bass, low lights and a few mosh pits. He performed some of his most popular hits from the latest album FM, like “Fun” and “Relay” along with “Big Fish” and “Norf, Norf” which had the crowd in a frenzy during his set. The young emcee held his own on stage and displayed a true representation of California confidence and style when delivering his lively verses.

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