Tiffany Haddish is the new official spokesperson for Groupon, all thanks to her hilarious viral re-telling of using the company to go on a swamp tour with Will and Jada Pinkett Smith.
Watch the late night TV moment via the clip above.
By giving Groupon a huge profile boost, Haddish will now appear in a series of commercials — including the company’s upcoming Super Bowl spot.
According to Page Six, “the 30-second ad from O’Keefe Reinhard & Paul will air during the fourth quarter of the Big Game on Feb. 4.”
“Nobody knows Groupon like I know Groupon,” Haddish said. “I’ve been speaking out for them for years. In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”
Groupon’s head of marketing for North America, Jon Wild, says that Haddish’s “Jimmy Kimmel Live!” appearance was such a hit throughout the company that they started looking into how they could work with the “Girls Trip” star.
During their Operation Haddish brainstorming sessions, Wild and his team discovered Tiffany is not only an avid user, she’s in the top one percent of most frequent Groupon purchasers.
“The Jimmy Kimmel link went through the entire company very quickly,” Wild tells PEOPLE. “We talked about involving her in our business more and as we got to know her, her purchases and the type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl.”
Will Smith selects Andy Mineo & Lecrae track “Coming In Hot” for his first TikTok Video
After racking up 38.2 million followers on Instagram, Will Smith is the latest celebrity content creator to begin posting on TikTok. In his first post on Wednesday night, special effects wizard and video content creator, Caleb Natale is seen scrolling through photos of Smith in his phone while Andy Mineo and Lecrae‘s “Coming In Hot,” plays in the background. Suddenly Smith is plucked from the screen and into reality. Dazed and confused, he glances around stating, “I guess I’m on TikTok now. That was weird.“
The song, Smith selected to mark his TikTok entry “Coming In Hot” by Andy Mineo and Lecrae has reached over 12 million streams on Spotify since its release in July. The video released on September 13th has nearly 400,000 views! The Reach Records’ track for both artists has been featured extensively in multiple Stephen Curry, FOX, and ESPN sport campaigns, and commercials. If you visit TikTok, you’ll see it trending as well! Smith, a relative newcomer to the platform has already racked up over 720,000 fans on the site since his page was posted on October 2nd.
The “Coming In Hot” music video is directed by Antonio Santos and features Lecrae and Andy Mineo disguised as police officers speeding thru Los Angeles to rescue NBC’s “World of Dance” group Kinjaz.
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