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NCAA® March Madness® Live, Tri-Presented by AT&T 5G, Coca-Cola and Capital One, to Debut All-New Design and Enhanced Feature Set for Live Stream Viewing During 2021 NCAA Division I Men’s Basketball Championship



NCAA March Madness Live – the ultimate live streaming and second screen destination for March Madness – will debut an all-new design and cohesive multi-platform viewing experience with an emphasis on dynamic live video viewing for the 2021 NCAA Division I Men’s Basketball Championship. The updated design will feature a reimagined Game Center with an all-new, easily navigable look and seamless integration into connected devices and mobile devices to fuel interactive game experiences. The launch will also usher in the debut of The Catch Up presented by AT&T 5G, giving fans a recap of key moments from live games, and the return of the fan-favorite Fast Break presented by AT&T 5G and Nissan.

NCAA March Madness Live, managed by Turner Sports in partnership with the NCAA and CBS Sports, is available now to download across mobile devices and 18 platforms, including Apple devices, Amazon Fire TV, Roku, Xbox One and for the first time, Google TV, offering fans direct access to live coverage of NCAA Tournament games.

For the tenth consecutive tournament, Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2021 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and via NCAA March Madness Live.

Fans can access all tournament games telecast on CBS via the web and on mobile devices with no authentication required. Additionally, fans can watch games via live streaming on TBS, CBS, TNT and truTV’s digital platforms, as well as participating TV provider websites and apps.

The enhancements follow a record-breaking performance in 2019 when NCAA March Madness Live recorded the largest live audience in its history.

Some of the new and returning features fans can access on NCAA March Madness Live include:

Game Center

Game Center is the central hub of NCAA March Madness Live providing all the news, highlights, and interactive content needed to augment the fan experience. For the first time, Game Center will be featured on all connected devices and include Condensed Games presented by AT&T 5G to give fans the most important moments of live game action. To fuel engagement and connection with users, Game Center will debut a new tab featuring interactive widgets that will introduce polls, quizzes, alerts and more. The widgets will be updated during every game to create a unique experience alongside video viewing.

The Catch Up presented by AT&T 5G and Fast Break presented by AT&T 5G and Nissan

NCAA March Madness Live will debut an all-new feature for this year’s Tournament, The Catch Up presented by AT&T 5G. The video feature will provide users with a succinct summary of any key plays or moments in the game before they start watching live streaming coverage. For the fourth consecutive Tournament, Fast Break presented by AT&T 5G and Nissan will exclusively provide an all-encompassing look at live Tournament action from a single viewing location. This live, whip-around coverage will also offer quick turnaround highlights, real-time analysis by industry stars, social reaction and commentary for all games. Fast Break will be available when there are multiple games being played during the first two rounds of the Tournament, Friday through Monday, March 19-22. AT&T 5G will present Fast Break coverage on Friday and Sunday, with Nissan serving as sponsor for Saturday and Monday.

Bracket Integrations

Capital One NCAA March Madness Bracket Challenge has been optimized for discovery and features intuitive integrations with live game coverage, from the moment they fill out their brackets through the cutting down of the nets. NCAA March Madness Live will remind users of the outcomes they predicted so that they know which results to root for in anticipation of winning their Bracket Challenge. While in Game Center, users will also be able to follow their Bracket Challenge group leaderboard(s).

In addition, Matchup Analysis will allow fans to choose from over 20 stats to personalize their bracket picking experience as part of Bracket IQ presented by Invesco QQQ. Fans will also gain extra insight with Path to the Championship, which will let fans calculate possible tournament outcomes based on remaining games in the bracket, giving users a visualization of their best possible ranking. Path to the Championship will be available starting during the Sweet Sixteen on the NCAA March Madness Live mobile app.

NCAA March Madness Live Sponsors

Tri-presenting sponsors for NCAA March Madness Live are NCAA Corporate Champions AT&T 5G, Capital One and Coca-Cola. On mobile, Coca-Cola, Capital One and Buick will sponsor the NCAA March Madness Live App for iOS; AT&T 5G, Capital One and Nissan will sponsor the Android app. On connected streaming devices: Capital One and AT&T 5G will sponsor the Roku app; AT&T 5G will serve as a sponsor for the Apple TV app; Capital One and AT&T 5G will sponsor the Amazon Fire TV app; Invesco will serve as sponsor for Google TV; and AT&T 5G, Coca-Cola and POWERADE will sponsor the Xbox app.

NCAA Basketball

NCAA launches fan cutout program for 2021 Women’s Final Four




Fundraising effort will support national and local charities

Women’s basketball fans will have the opportunity to be represented at the Women’s Final Four in San Antonio as part of a new fan cutout program that will support several causes.

All proceeds from the cutout program will benefit three nonprofits: the Kay Yow Cancer Fund, which awards research grants and funds programs to serve the underserved in the fight against all cancers affecting women; the Pat Summitt Foundation, which funds research for treatment and a cure for Alzheimer’s disease while supporting patients and caregivers; and the San Antonio Food Bank, which serves hundreds of thousands of individuals at risk for hunger across southwest Texas.

“This fan cutout initiative provides an opportunity for women’s basketball fans — who have passionately supported the growth of the game — to continue to make an impact during an unprecedented year,” said Lynn Holzman, NCAA vice president of women’s basketball. “While the program will enhance the in-venue experience for participating teams, it will more importantly support causes that are close to the hearts of the women’s basketball and San Antonio communities.”

Cutouts at the Women’s Final Four will be interspersed with limited fan seating available for the games. Earlier this year, the NCAA announced in conjunction with local health officials that tournament venues in San Antonio would host up to 17% capacity with masking and physical distancing of fans.

Cutouts will be featured inside the Alamodome for the Women’s Final Four semifinal games and the national championship game. Sales begin today and conclude Sunday, March 28. Cutouts cost $100 and can be purchased at Current college students can purchase cutouts at a discounted rate of $50 with their school email address.

For an additional fee, fans can choose to ship the cutouts home afterward to keep as a memento. Any cutouts that are not purchased will be recycled after the event.

“The Kay Yow Cancer Fund is honored and grateful to be a beneficiary of the NCAA’s fan cutouts initiative at the 2021 Women’s Final Four. We continue to be so appreciative of the impact women’s basketball is making in the fight against all cancers affecting women,” said Kay Yow Cancer Fund CEO, Stephanie Glance. “Coach Yow loved the championship, and she believed in the power of uniting people for a common cause. What better way to show our unity at this time than through a fan-based initiative that will be a visible display of support at the championship.”

“It is such an honor to be chosen by the NCAA to be featured as one of the three charities of choice for this amazing initiative,” said Joan Cronan, advisory board chair for the Pat Summitt Foundation. “We are grateful to be featured alongside the Kay Yow Cancer Fund and the San Antonio Food Bank. Thank you to the NCAA for supporting our mission to defeat Alzheimer’s and carrying on coach Summitt’s legacy.” 

“In a time when the pandemic has brought fear and isolation, San Antonio Sports has brought us the NCAA Women’s Final Four,” said Eric Cooper, president and CEO of the San Antonio Food Bank. “Watching the NCAA Women’s Final Four will feed the soul of fans across the world, while the fundraising from the tournament will help the San Antonio Food Bank to feed the hungry across our community. I encourage fans to follow the example of the NCAA Women’s Final Four by supporting your local Feeding America food bank so we can ensure that all our neighbors who struggle to put food on the table get nourished.”

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